Antonio J. Lucio is senior vice president of Insights and Innovation for PepsiCo at its world headquarters in Purchase, New York. He is responsible for accelerating growth across all divisions, or “creating a think tank and incubator for growth”.

Lucio has held his current position since January 2005. He previously served as chief marketing officer of Pepsi-Cola Beverages International, which includes global brands such as Pepsi, Diet Pepsi, Pepsi Max, 7UP, Mirinda, Mountain Dew, Aquafina, Gatorade and Tropicana. With retail sales of $9 Billion and concentrate revenues of $2 Billion, PBI has operations in 120 countries outside the US and Canada and is the second largest and fastest growing international soft drink company in the world. During Lucio’s tenure, PBI grew ahead of its competitors sixteen consecutive quarters and made significant gains in volume, share and key performance indicators in all key markets. Furthermore, global advertising for all key brands drove volume, scored “best in class” scores in all international markets and won major worldwide advertising awards. Lucio’s responsibilities included leading the formulation of the overall carbonated and non-carbonated beverage strategies for PBI, leading the development and implementation of all global brand marketing programs and initiatives including advertising, promotion, new product and packaging development, and strategic partnerships in sports, music and entertainment.

Lucio has also served as vice president of marketing operations and initiative development for Pepsi-Cola International and marketing vice president for South America.

Prior to joining PepsiCo, Lucio attained 15 years of consumer goods experience with Procter and Gamble and Phillip Morris' Kraft General Foods.

Lucio earned a bachelor’s degree in history from Louisiana State University in 1981. A U.S. citizen, Lucio was born in Spain, raised in Puerto Rico and educated in the United States. He has also lived in Mexico and traveled extensively throughout the world. He is fluent in English, Spanish and Portuguese.

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